The Work

In 2023, Breathe Marketing started working with V2E, a company that had only started in 2020. V2E was on the verge of launching a new estimating service for full house builds, beyond the traditional timber component, but they needed to package and promote it effectively. So we went ‘back to basics’ and started with features, benefits and outcomes, and things started to take shape. Work included:

• Strategic marketing planning
• Development of a 12-month marketing calendar and implementation of all activities
• Tracking all activities through Microsoft Planner
• Website redevelopment
• Launch of other new services
• Creation of other marketing assets including videos and promotional materials
• A lead generation program using digital advertising on social media and Google working with Market Ease. This included project management, creation of lead magnets and other assets.
• A recruitment campaign using digital advertising, working with Market Ease. This was very successful and resulted in the appointment of new employees, at a fraction of the cost of using a recruitment agent or advertising on Seek
• Running their social media channels including all content creation and management
• Implementing a new CRM system to include email marketing, drip feed sequences, pipeline management and conversion tracking
• Research and liaison with builder groups, industry associations and other industry groups to leverage the most relevant channels to market

Once V2E was better established, they were able to resource their marketing differently. It was rewarding to help take the business from its early stages to a fast-growing company, creating the marketing foundations that supported lead generation and customer growth.