We all know how much harder it is to get a new customer than keep an existing one. Looking after your existing customers is probably the most important marketing activity you ever do. Not only do these customers make up your current sales – they’re also the key to future sales, either via future purchases or by providing recommendations and referrals to potential new customers.
Breathe Marketing can help you to safeguard your relationships and your reptuation:
- Customer relationship management – advice and support on developing appropriate systems to manage and look after your customers, such as key account management strategies.
- Customer communication – there are many ways you can keep in touch with your customers but there’s a fine line between being annoying and engaging. Our work around communication and digital strategies can help.
- Customer feedback – design of customer feedback systems using online surveys, postal questionnaires, telephone interviews or face-to-face interviews.