Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common.

As a marketing consultant, it’s obvious that I’m going to suggest companies outsource and I’m clearly not ‘unbiased’(!), but after 21 years of doing marketing for businesses, I know there are often very practical and sound reasons to outsource some or all of your marketing needs.

But is it the right choice for your company? Here are 4 reasons to consider outsourced marketing:

1. To cut costs or better manage your budget

I’m not suggesting you get rid of your in-house marketing team if you have one! However, if you don’t have an in-house team, you’ve been forced to cut staff or you can’t afford additional employees right now, you might benefit from outsourcing. By using an outside marketing firm, you get the talent, expertise and skills you need while avoiding the expenses that come with hiring a new employee.

For smaller businesses that could never afford an in-house marketing person, going outside for ad-hoc marketing projects, or even just some marketing guidance every now and then, can be a great use of limited marketing budgets.

2. To reduce the stress of your in-house marketing team

Today’s marketing teams have a lot on their plates. From social media, eshots, content writing, Google AdWords and SEO, an in-house team can struggle to keep up with all of the changes. In the rush to keep up with everything, deadlines can get missed, skills training can lapse and projects can get pushed aside.

An outside marketing agency can take over some of the day-to-day tasks – or assist with overall planning and strategy – so your in-house team has time to explore new ideas, get additional training and get things back on schedule.

3. To gain a fresh perspective

No one understands your business better than you do, right? You know exactly what, how, when and why you do what you do. But do you really know what attracts your customers?

When you work with a professional marketing consultant, you get a fresh, outside perspective. Marketing consultants know how to attract and convert buyers, and can offer valuable insights about unique selling propositions (USPs) you may not have considered. A good marketing consultant will work with you – AND keep you focused on your plans and goals.

4. Get a better idea of what’s working (and what’s not)

How’s your marketing working for you? Is your website bringing in more traffic than in the past? How do most of your customers find you? What were the results of your last online promotion? You need to know the answers to these questions.

A good marketing consultant will provide reports that show you what’s being spent where, what’s bringing in new customers and what needs work. In addition, they’ll provide insight into how your marketing is affecting your bottom line.

Think outsourcing might be a good choice for your business? Contact Breathe Marketing to discuss how we can help.  

AUTHOR

Anna Nixon-Smith

All stories by: Anna Nixon-Smith