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The Rise of Voice Search & How it Affects Website Optimisation

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Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched…

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SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s…

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SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

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Sydney Opera House on Google

Hummingbird: Google’s newest algorithm update

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It seems like it was only yesterday that Google released its Penguin algorithm update, a change that left plenty of webmasters scrambling to get rid of bad links from their sites. But Google is certainly not one to rest when…

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SEO: Don't get blinded with science

SEO – don’t get blinded with science

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I’ve already written a couple of blogs on the rather mystical world of Search Engine Optimisation (SEO).  For example, in “How a search engine works: SEO 101,” we talked a bit about how search engines work and how knowing that information…

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Local marketing so customers can find your small business

Are local customers finding your business?

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There’s been a recent emphasis in the marketing world on local marketing. Why? A lot of it has to do with the rise of mobile technology and the fact that people are becoming less reliant on directories (either in print…

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Google, SEO and the Penguins

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As we noted in a previous post on search engine optimisation (SEO) Google is arguably the most powerful and well-known search engine on the Internet, so when they announce a major change in how their algorithm operates, it tends to…

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How a search engine works: SEO 101

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You’ve probably heard the term “SEO” used by marketers or online, but do you know what it means? Do you know how search engines work and what effect they have on your website traffic (and your business)? Before we look…

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Five internet marketing acronyms you need to know

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Internet marketing comes with its own set of terms and phrases which are often used by marketers and designers, as well as acronyms which can be confusing when tossed around in conversation. Here are five important and often-used internet marketing…

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