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Being a better consultant

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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses ­– and I really care about…

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SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

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Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common. As a marketing consultant, it’s…

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one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer…

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Attending a Networking Event? Don’t Leave Home Without These 4 Tips.

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In my final blog post of 2014, I wrote about the value of various kinds of networking groups, which can be extremely useful for making contacts in your industry, getting involved in the community and growing your business. If you’ve…

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How Do You Get More ‘Plugged In’?

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I’m still staggered by the closeness of the Adelaide business networks – there seems to be about one degree of separation between people! It’s an extremely connected city, which is great for referrals and networking.  The phrase “It’s not what…

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Tips for Improving Your Omni-Channel Marketing

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Have you been working on improving your website for mobile users? Fantastic. Now, what about improving your user experience across all devices and platforms? Today’s consumers are on the go, they do their homework online (probably on multiple devices) and…

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Mobile website vs. mobile app – Or both?

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Wondering if your business should develop a mobile website or a mobile app? The answer probably depends on your business needs and goals. Before determining which is the right choice for your business, let’s take a quick look at what…

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20 Years in Marketing: How Times Have Changed

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I’m celebrating 20 years in marketing. As you’ll see in my brand new video, I still love being in marketing; it’s a field that’s constantly changing and allows me to learn and grow every year. On that note, it’s astonishing…

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5 Common Copywriting Mistakes

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Struggling to use the correct words in your writing? You’re not alone. There are many pairs of words in English with similar spellings or pronunciations that cause confusion in written communication. Here are five pairs that frequently cause trouble, along…

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