Posts Tagged :

email marketing

one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer…

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Should I buy an email list?

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A client recently asked me “Should I buy an email list?” They have a small email list of potential customers but want more as they expand their services.  You may be in a similar position, perhaps you’re a new company…

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Your data: is it time for some housekeeping?

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Your customer data is one of the most valuable assets your company has.  But from my experience of working with clients, data is often the biggest marketing headache they have too.   Being able to mail, email or phone people…

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Let’s get personal: Creating targeted email campaigns

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To be effective in marketing you must tailor your efforts to customers’ wants and needs as much as possible in order to build loyalty and increase the number of purchases from existing customers. For instance, let’s say a particular customer…

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Tips for Improving Your Omni-Channel Marketing

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Have you been working on improving your website for mobile users? Fantastic. Now, what about improving your user experience across all devices and platforms? Today’s consumers are on the go, they do their homework online (probably on multiple devices) and…

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Email campaigns – some do’s and don’ts

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Even with the sharp rise of social media marketing, there’s no question that email is still an incredibly powerful and cost-effective tool for reaching out to your customers.  Plus, with most email programs, you can quickly track the success of…

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