Posts Tagged :

content marketing


Why I won’t be replaced by a bot . . . yet

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I turn 50 this year, so I’ve been reflecting on a few things. I’ve spent over half of my life (in fact, my entire career) in marketing, which I’ve loved every minute of, but it’s incredible how technology has changed…

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The importance of storytelling in content marketing

The importance of storytelling in content marketing

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I recently attended a seminar where there were no visual aids, no group work and no notes – just a guy talking. But what felt like a five-minute talk actually lasted over one and a half hours. The presentation topic…

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The Rise of Voice Search & How it Affects Website Optimisation

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Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched…

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Social icons

Social media: Tools, Tips and B2Me

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When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report,…

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Tablet used for content marketing

This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…

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Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…

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Picture this: finding the right photos for your marketing

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In a recent post on choosing the right web designer, I mentioned that businesses are usually responsible for providing photos to designers during the website creation process. Having just completed a website redesign of my own site, I fully understand…

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Omni-channel marketing

Tips for Improving Your Omni-Channel Marketing

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Have you been working on improving your website for mobile users? Fantastic. Now, what about improving your user experience across all devices and platforms? Today’s consumers are on the go, they do their homework online (probably on multiple devices) and…

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Save time & boost your online presence – 4 ideas for repurposing content

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Creating great content is key to building your online presence and positioning yourself as an expert in your field. Unfortunately, it’s a lot of work to come up with all that content for your website, blog, social media posts and…

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