Breathe Marketing was engaged by ETSA Utilities in 2012 to help project manage their name change to SA Power Networks. The rebrand of South Australia’s electricity distributor was complex involving 2,000 staff working out of 30 depots, over 800 vehicles and numerous other assets that needed rebranding. The name change was coordinated across the whole state to go live on 3 September 2012, which involved an internal launch via a staff roadshow and other launch activities.
Breathe Marketing was subsequently retained by SA Power Networks to develop a longer-term strategic communications plan. This has been complex, involving extensive consultation with all areas of the business, detailed research and stakeholder engagement to understand and develop an integrated internal and external communications plan.