The Work

Ri-Industries enlisted the help of Breathe Marketing in 2009 to produce a strategic marketing plan. That plan resulted in a number of actions, the first of which was a review of their advertising spend that resulted in huge savings with no impact on the number of enquiries generated. Online marketing now accounts for the bulk of their lead generation, made possible by a website redevelopment, search engine optimisation, Pay Per Click advertising and full social media marketing.

As their outsourced marketing resource, other work provided by Breathe Marketing has included rewriting and redesigning all of their promotional material including a 80-page product catalogue; creating and running an annual customer feedback survey; putting internal procedures in place such as tracking the source of new enquiries; and co-ordinating lead generation campaigns.

Breathe Marketing is managing all of their social media, online marketing, advertising and marketing planning – which we review and update on a regular basis.

The Client

Ri-Industries is a pre-cast concrete manufacturer of septic tanks, waste water treatment tanks, rainwater tanks and specialist concrete products.
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