The Work

Breathe Marketing started working with Charlesworth Nuts in August 2016, primarily to help drive additional sales of their nuts, dried fruit and chocolate products. They operate from 11 retail locations in South Australia, and online.

Working closely with their internal Marketing Team, Breathe Marketing has provided expertise and direction to ramp up the sales and marketing efforts of Charlesworth Nuts. Advice covered all areas of marketing including advertising, social media, email marketing, ecommerce, sales training, PR, sponsorship and promotional materials. Work also included strategic expansion planning, working with the internal Strategy team.

In 2017, work commenced on a large Market Research project, working with Square Holes. The results were used to inform our marketing planning process, which culminated in writing a Marketing Plan for Charlesworth Nuts. This Plan provided Charlesworth Nuts with a blueprint for achieving growth, which Breathe Marketing helped the internal Marketing Team implement.

The Client

Charlesworth Nuts is an iconic South Australian brand, loved by many. Established in 1934, they have built an incredibly successful retail business, selling the best and freshest nuts, fruits and chocolates in Australia.
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