The Work

Breathe Marketing was engaged as PKF’s marketing consultant for two years working with their internal marketing team, until they merged with BDO.

Work for PKF included setting the strategic marketing direction of the Adelaide office, and working with the partners, staff and PKF network to deliver those activities, many of which were centred around new business development.

Breathe Marketing was retained for a period of time following their merger with BDO to work on special projects with the BDO marketing team. One such project was awarded the South Australian AMI Award for Marketing Excellence for Internal Marketing. This was the launch campaign for the merged firm, which included a firm-wide business development initiative called BActive, and a brand awareness campaign called Significant Other, centred around branded coffee cups and using the Stax coffee shop chain as part of the wider business development activities.

The Client

The PKF Adelaide office merged with BDO in South Australia in 2013 which made BDO one of the largest mid-tier accounting and business advisory firms in South Australia.