Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or data. They’ve become increasingly popular in recent years, and with good reason: when used effectively, they’re a great way to display data quickly and clearly to a large audience.

One reason why infographics are so effective is they combine visual interest with information to help you tell a story. With hundreds of advertisements thrown at us each day, a good infographic can stand out from the crowd to catch attention and convey an idea.  Plus, about 65% of the population learns visually, which means that well over half of us absorb information best when it’s shown, rather than told, to us.

Another reason for the rise of infographics is their shareability. In addition to standing out in reports or PowerPoint presentations, they’re easy to post on a website or social media page, which means that viewers can easily click to share them with others (and help do your marketing for you!).

If you’re thinking of creating an infographic for your business, here are four tips to keep in mind:

  1. As with all marketing, keep your target audience in mind when creating your infographic. Concentrate on designing a graphic that will resonate with your intended viewers, not the general public.
  2. Focus on one major concept or overall idea. Graphics that are too complex or complicated will turn viewers off. Keep it simple.
  3. Keep text to a minimum and make your visual elements large, colourful and easy to follow.
  4. Check and cite your sources. The last thing you want is for your stunning infographic to go viral and then realise that the information in it is wrong!

Here’s one I made earlier.  (Click on it to see it better)

Infographic from Breathe



















If you’re looking to create some infographics like the one I created here, you can start out with free templates like these from HubSpot that give you basic colour schemes and layouts. (Note that you have to provide your email address for these, so you will likely receive communications from HubSpot, but can unsubscribe if you choose. Templates are available for both PowerPoint and Illustrator.)

Need help creating a powerful infographic for your website or next presentation? Contact Breathe Marketing today.


Anna Nixon-Smith

All stories by: Anna Nixon-Smith