Marketing Tips

video camera illustration

What’s with all these videos?

624 592 Breathe Marketing

Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…

read more
On-Site-SEO-Part-2

SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

600 600 Breathe Marketing

As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s…

read more
SEO graphic

SEO Best Practices – Part 1

462 462 Breathe Marketing

Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

read more
one-to-one marketing

One-to-One Marketing: Tips & Tools

430 405 Breathe Marketing

In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer…

read more
2016 Marketing Trends

Marketing Trends for 2016: A Quick Forecast

1024 1024 Breathe Marketing

Putting together your business and marketing plans for 2016? Hope so! Here are four major trends in marketing to keep in mind for the coming year when making your plans: 1. Marketing automation With the ability to reach and connect…

read more

Picture this: finding the right photos for your marketing

1024 683 Breathe Marketing

In a recent post on choosing the right web designer, I mentioned that businesses are usually responsible for providing photos to designers during the website creation process. Having just completed a website redesign of my own site, I fully understand…

read more

5 Common Copywriting Mistakes

200 206 Breathe Marketing

Struggling to use the correct words in your writing? You’re not alone. There are many pairs of words in English with similar spellings or pronunciations that cause confusion in written communication. Here are five pairs that frequently cause trouble, along…

read more

News releases: The what, why and how

610 280 Breathe Marketing

Have you been including news releases as part of your marketing plan? If not, you should. News releases can be a highly effective, affordable way to create awareness about your company and boost your online presence. What is a news…

read more
Google Analytics: What it is and why it matters

Google Analytics: What it is and why it matters

755 451 Breathe Marketing

Are you getting the most out of your website? If you’re not keeping an eye on who’s coming to your site and what they’re doing when they visit, the answer is almost undoubtedly “No”. Your website can be your most…

read more
5 Tips To Get Your 2014 Marketing Off To A Great Start

Don’t finish for Christmas before reading this

500 500 Breathe Marketing

Believe it or not, 2014 is almost here – and it’s time to think about your marketing now before you’re too busy with holiday parties, gifts and end-of-the-year obligations. Here are 5 tips to help you get your 2014 marketing…

read more