Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I…
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I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change. And I love technology (can’t help it, being married to an Early Adopter)! So, it won’t surprise you to know…
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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…
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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses – and I really care about…
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When customers look for a new business, product or service, where do they go? Online. They do some research. Part of that research involves reading reviews and nearly 90% of consumers trust them as much as personal recommendations. Google also…
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If you’re on Facebook, you’ve probably already received a notice or two that a friend, cousin or brand you follow is hosting a ‘live’ event. What does this mean? Going ‘live’ on Facebook means that a person or group is…
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At the beginning of 2016, you created a marketing plan with ideas for all your campaigns, along with a budget showing what you would spend in each area so you could increase sales. Great! So now we’re nearing the end…
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Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events.…
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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…
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Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…
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