Internet Marketing | Breathe Marketing

Why I won’t be replaced by a bot . . . yet

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March 17, 2023

I turn 50 this year, so I’ve been reflecting on a few things. I’ve spent over half of my life (in fact, my entire career) in marketing, which I’ve loved every minute of, but it’s incredible how technology has changed…

The importance of storytelling in content marketing

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June 17, 2021

I recently attended a seminar where there were no visual aids, no group work and no notes – just a guy talking. But what felt like a five-minute talk actually lasted over one and a half hours. The presentation topic…

How to get the most out of Google Alerts

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February 5, 2021

Assuming that Google hangs around in Australia for a little while longer (!) (referencing the current battle over the news media bargaining code) – I wanted to talk about about a great little tool on Google that’s been around for…

Chatbots and how your business can use them

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September 9, 2020

The use of chatbots was already on the rise at the beginning of 2020. And then COVID-19 happened. Chatbots, or online virtual assistants, have seen explosive growth as customer communication tools this year, especially as more people stayed home and…

Using LinkedIn Polls

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June 27, 2020

I’ve been playing around with some new functionality on LinkedIn and decided to test out their polling feature by running one of my own. I’m always keen to ‘nerd out’ on new tools (and who doesn’t love a bit of marketing…

Don’t forget the marketing basics

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September 26, 2019

Do you want to grow your business — and know marketing is essential — but have no idea where to start? You’re not alone. I meet with business owners like you regularly, and everyone wants to know about the latest…

The Rise of Voice Search & How it Affects Website Optimisation

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March 4, 2019

Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched…

Social media: Tools, Tips and B2Me

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November 28, 2018

When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report,…

Marketing Calendar: Free Template Download

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September 13, 2018

In my work as a marketing consultant, I find that one of the biggest challenges my clients deal with is putting together a marketing plan for the year, determining who will do what and keeping everything on track. To help…

What’s new with Google My Business and why does it matter?

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September 6, 2018

It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website…