Customer Relationships

Using LinkedIn Polls

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I’ve been playing around with some new functionality on LinkedIn and decided to test out their polling feature by running one of my own. I’m always keen to ‘nerd out’ on new tools (and who doesn’t love a bit of marketing…

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Commercial Karma

Commercial Karma: Beyond COVID-19

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I am a big believer in the idea that we reap what we sow. In fact, this is my main guiding principle when it comes to doing business: What goes around comes around. This mantra has seemed particularly true working…

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Social icons

Social media: Tools, Tips and B2Me

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When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report,…

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Google My Business logo

What’s new with Google My Business and why does it matter?

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It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website…

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Speech bubbles - testimonials

How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I…

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Tablet used for content marketing

This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…

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consulting word cloud

Being a better consultant

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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses ­– and I really care about…

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Google Reviews logo

How to get more online customer reviews

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When customers look for a new business, product or service, where do they go? Online. They do some research.  Part of that research involves reading reviews and nearly 90% of consumers trust them as much as personal recommendations. Google also…

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one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer…

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Reaching out: Customer surveys

Reaching out: Customer surveys

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When was the last time you asked your customers for their feedback? If it’s been a while – or if you’ve never surveyed your clients or customers – it’s time to put that right. Wondering why you should survey your…

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