Content Marketing

The Rise of Voice Search & How it Affects Website Optimisation

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Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched…

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Social icons

Social media: Tools, Tips and B2Me

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When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report,…

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Free marketing calendar template

Marketing Calendar: Free Template Download

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In my work as a marketing consultant, I find that one of the biggest challenges my clients deal with is putting together a marketing plan for the year, determining who will do what and keeping everything on track.   To help…

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Google My Business logo

What’s new with Google My Business and why does it matter?

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It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website…

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Speech bubbles - testimonials

How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I…

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Marketing trends - 2018

How marketing continues to keep us on our toes: Top trends for 2018

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I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change.  And I love technology (can’t help it, being married to an Early Adopter)!  So, it won’t surprise you to know…

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Tablet used for content marketing

This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…

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Infographic

Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…

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video camera illustration

What’s with all these videos?

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Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…

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On-Site-SEO-Part-2

SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s…

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