Branding | Breathe Marketing

The importance of storytelling in content marketing

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June 17, 2021

I recently attended a seminar where there were no visual aids, no group work and no notes – just a guy talking. But what felt like a five-minute talk actually lasted over one and a half hours. The presentation topic…

What’s new with Google My Business and why does it matter?

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September 6, 2018

It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website…

How to ask for testimonials

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February 13, 2018

Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I…

How to Assess a Sponsorship Opportunity

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August 29, 2016

Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events.…

What’s with all these videos?

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May 13, 2016

Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…

SEO Best Practices – Part 1

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March 24, 2016

Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

What is branding and why do you need it?

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June 23, 2013

Most marketing experts talk about ‘branding’ a great deal – they refer to “branding your company” or the importance of “consistent branding” in your marketing efforts. But what does this really mean? Why is branding important? Here’s some information on…