Marketing Pearls of Wisdom

Sydney Opera House on Google

Hummingbird: Google’s newest algorithm update

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It seems like it was only yesterday that Google released its Penguin algorithm update, a change that left plenty of webmasters scrambling to get rid of bad links from their sites. But Google is certainly not one to rest when it comes to improving the way their search tool works. Enter Hummingbird, the latest update…

SEO: Don't get blinded with science

SEO – don’t get blinded with science

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I’ve already written a couple of blogs on the rather mystical world of Search Engine Optimisation (SEO).  For example, in “How a search engine works: SEO 101,” we talked a bit about how search engines work and how knowing that information can help you build and/or improve your website.  In today’s post, we’ll talk more about…

Choosing a marketing consultant

Choosing a marketing consultant

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Rule #1 of doing business: You can’t grow and succeed without marketing. If you have a marketing team in-house that already does a good job of bringing in leads, that’s great. But if you don’t, and you feel you need some outside help, what should you look for? Before you interview any marketing consultant, ask…

Local marketing so customers can find your small business

Are local customers finding your business?

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There’s been a recent emphasis in the marketing world on local marketing. Why? A lot of it has to do with the rise of mobile technology and the fact that people are becoming less reliant on directories (either in print or online) like Yellow Pages. Customers on the go, in the office or at home…

Google, SEO and the Penguins

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As we noted in a previous post on search engine optimisation (SEO) Google is arguably the most powerful and well-known search engine on the Internet, so when they announce a major change in how their algorithm operates, it tends to make businesses nervous. Really nervous. Why? Because when Google’s algorithm changes, it can have a…

Email campaigns – some do’s and don’ts

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Even with the sharp rise of social media marketing, there’s no question that email is still an incredibly powerful and cost-effective tool for reaching out to your customers.  Plus, with most email programs, you can quickly track the success of any campaign to determine what’s working and what’s not. Here’s a list of some do’s…

Save time & boost your online presence – 4 ideas for repurposing content

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Creating great content is key to building your online presence and positioning yourself as an expert in your field. Unfortunately, it’s a lot of work to come up with all that content for your website, blog, social media posts and other marketing materials – but if you look at what you already have, you can…

How a search engine works: SEO 101

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You’ve probably heard the term “SEO” used by marketers or online, but do you know what it means? Do you know how search engines work and what effect they have on your website traffic (and your business)? Before we look at SEO, which stands for “search engine optimisation” let’s take a look at what a…

Five internet marketing acronyms you need to know

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Internet marketing comes with its own set of terms and phrases which are often used by marketers and designers, as well as acronyms which can be confusing when tossed around in conversation. Here are five important and often-used internet marketing acronyms you should be familiar with: 1) PPC – This acronym stands for pay-per-click, and…