Marketing Pearls of Wisdom

Google, SEO and the Penguins

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As we noted in a previous post on search engine optimisation (SEO) Google is arguably the most powerful and well-known search engine on the Internet, so when they announce a major change in how their algorithm operates, it tends to make businesses nervous. Really nervous. Why? Because when Google’s algorithm changes, it can have a…

Email campaigns – some do’s and don’ts

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Even with the sharp rise of social media marketing, there’s no question that email is still an incredibly powerful and cost-effective tool for reaching out to your customers.  Plus, with most email programs, you can quickly track the success of any campaign to determine what’s working and what’s not. Here’s a list of some do’s…

Save time & boost your online presence – 4 ideas for repurposing content

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Creating great content is key to building your online presence and positioning yourself as an expert in your field. Unfortunately, it’s a lot of work to come up with all that content for your website, blog, social media posts and other marketing materials – but if you look at what you already have, you can…

How a search engine works: SEO 101

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You’ve probably heard the term “SEO” used by marketers or online, but do you know what it means? Do you know how search engines work and what effect they have on your website traffic (and your business)? Before we look at SEO, which stands for “search engine optimisation” let’s take a look at what a…

Five internet marketing acronyms you need to know

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Internet marketing comes with its own set of terms and phrases which are often used by marketers and designers, as well as acronyms which can be confusing when tossed around in conversation. Here are five important and often-used internet marketing acronyms you should be familiar with: 1) PPC – This acronym stands for pay-per-click, and…

Turn customers into friends

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Here are my top five tips to improve your customer relationships: Ask for feedback. If you have email addresses for your customers, consider sending out a short email survey after they make a purchase. (Survey Monkey and Zoomerang are two free online survey options to check out.) Ask about their experience, level of satisfaction, and suggestions…

2013 planning tips

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Considering your marketing options for the new year? Here are four suggestions to keep in mind as you plan your strategy for 2013: Vary your approach. There are literally hundreds of ways to get your message out to customers, so don’t limit yourself to just one or two. If something is working well for you,…

Stay alert

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Use Google Alerts to receive daily email updates on the latest content being added to Google which contain certain key words. http://www.google.com/alerts All you do is enter a search query you wish to monitor.  This could be: Your company or product name – monitor what is being written about your company or products Competitor names…