Marketing Pearls of Wisdom

Mobile website vs. mobile app – Or both?

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Wondering if your business should develop a mobile website or a mobile app? The answer probably depends on your business needs and goals. Before determining which is the right choice for your business, let’s take a quick look at what each one is and does. What’s the difference? A “mobile website” is a website version…

20 Years in Marketing: How Times Have Changed

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I’m celebrating 20 years in marketing. As you’ll see in my brand new video, I still love being in marketing; it’s a field that’s constantly changing and allows me to learn and grow every year. On that note, it’s astonishing to look at how much has changed in the industry, just in the past two…

5 Common Copywriting Mistakes

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Struggling to use the correct words in your writing? You’re not alone. There are many pairs of words in English with similar spellings or pronunciations that cause confusion in written communication. Here are five pairs that frequently cause trouble, along with some quick tips to help you the next time you need to choose between…

Google Analytics: What’s New in Universal

Google Analytics: What’s New in Universal

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In our recent post on Google Analytics, we talked a bit about what Analytics is, what it does and how you can use it. In today’s post, we’ll take a look at some recent changes to this tool that have made it even easier to track your web traffic and improve your site’s performance. After…

News releases: The what, why and how

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Have you been including news releases as part of your marketing plan? If not, you should. News releases can be a highly effective, affordable way to create awareness about your company and boost your online presence. What is a news release? A news release (also known as a press or media release) is simply a…

Google Analytics: What it is and why it matters

Google Analytics: What it is and why it matters

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Are you getting the most out of your website? If you’re not keeping an eye on who’s coming to your site and what they’re doing when they visit, the answer is almost undoubtedly “No”. Your website can be your most powerful sales and marketing tool if you understand what’s working and what’s not. But how…

Reaching out: Customer surveys

Reaching out: Customer surveys

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When was the last time you asked your customers for their feedback? If it’s been a while – or if you’ve never surveyed your clients or customers – it’s time to put that right. Wondering why you should survey your customers? Here are four good reasons: To better understand where you are: What do your…

What does your website look like on a mobile device?

What does your website look like on a mobile device?

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Is your website optimised for mobile devices? Is it easy to read and use on a laptop, smartphone and tablet? If not, it’s probably time to make some changes. Having a mobile-friendly website is now vital for businesses – and in Australia, it’s probably even more important. Why? According to a recent report by Business…

Facebook Updates: What You Should Know

Facebook Updates: What You Should Know

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As we noted in a recent post on SEO, businesses get really nervous when Google changes their algorithm because it can affect online search rankings. However, Google isn’t the only online giant to do this; Facebook has recently made some changes to their News Feed algorithm that are likely to affect your marketing. Here’s some…

5 Tips To Get Your 2014 Marketing Off To A Great Start

Don’t finish for Christmas before reading this

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Believe it or not, 2014 is almost here – and it’s time to think about your marketing now before you’re too busy with holiday parties, gifts and end-of-the-year obligations. Here are 5 tips to help you get your 2014 marketing off to a great start: Determine where you currently stand.  What were the results of…