Marketing Pearls of Wisdom

marketing measurement

Measuring your marketing

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At the beginning of 2016, you created a marketing plan with ideas for all your campaigns, along with a budget showing what you would spend in each area so you could increase sales. Great! So now we’re nearing the end of 2016, how have things gone? Are your sales up over the same time last…

Sponsorship opportunities

How to Assess a Sponsorship Opportunity

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Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events. Sponsorships can be a great way to raise brand awareness and (potentially) increase sales, IF…

Infographic

Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or data. They’ve become increasingly popular in recent years, and with good reason: when used effectively,…

video camera illustration

What’s with all these videos?

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Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has over a billion users worldwide. In addition, advertising on YouTube has reached new heights, as…

On-Site-SEO-Part-2

SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s displayed on your website – it’s the written copy your visitors read and search engines…

SEO graphic

SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO, search engine optimisation is all about creating websites so that search engines (namely Google) can…

Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common. As a marketing consultant, it’s obvious that I’m going to suggest companies outsource and I’m clearly not ‘unbiased’(!), but after…

one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer loyalty and better ROI. Fortunately, through CRM, email and other marketing software tools, it’s never…

2016 Marketing Trends

Marketing Trends for 2016: A Quick Forecast

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Putting together your business and marketing plans for 2016? Hope so! Here are four major trends in marketing to keep in mind for the coming year when making your plans: 1. Marketing automation With the ability to reach and connect with customers through more marketing channels than ever before, businesses are looking for additional ways…

homophone image

Sounds the Same: Homophones and Copywriting Mistakes

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I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing.  With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever before – and making more mistakes, as well. Perhaps not surprisingly, mistakes in business writing…