Marketing Pearls of Wisdom


Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or data. They’ve become increasingly popular in recent years, and with good reason: when used effectively,…

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What’s with all these videos?

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Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has over a billion users worldwide. In addition, advertising on YouTube has reached new heights, as…


SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s displayed on your website – it’s the written copy your visitors read and search engines…

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SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO, search engine optimisation is all about creating websites so that search engines (namely Google) can…

Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common. As a marketing consultant, it’s obvious that I’m going to suggest companies outsource and I’m clearly not ‘unbiased’(!), but after…

one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer loyalty and better ROI. Fortunately, through CRM, email and other marketing software tools, it’s never…

2016 Marketing Trends

Marketing Trends for 2016: A Quick Forecast

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Putting together your business and marketing plans for 2016? Hope so! Here are four major trends in marketing to keep in mind for the coming year when making your plans: 1. Marketing automation With the ability to reach and connect with customers through more marketing channels than ever before, businesses are looking for additional ways…

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Sounds the Same: Homophones and Copywriting Mistakes

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I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing.  With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever before – and making more mistakes, as well. Perhaps not surprisingly, mistakes in business writing…

Blocking spam

Bot Battles: Getting Accurate Google Analytics Reports

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It was all so beautiful in the beginning. Your website went live. Then you set up Google Analytics and started checking your reports, getting great information about your customers, how they were using your site and where they were coming from. You were able to use this information to improve your site. And your website traffic…

Picture this: finding the right photos for your marketing

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In a recent post on choosing the right web designer, I mentioned that businesses are usually responsible for providing photos to designers during the website creation process. Having just completed a website redesign of my own site, I fully understand the time and effort it takes to find just the right images to represent who…