Marketing Pearls of Wisdom

homophone image

Sounds the Same: Homophones and Copywriting Mistakes

517 312 Breathe Marketing

I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing.  With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever before – and making more mistakes, as well. Perhaps not surprisingly, mistakes in business writing…

Blocking spam

Bot Battles: Getting Accurate Google Analytics Reports

500 450 Breathe Marketing

It was all so beautiful in the beginning. Your website went live. Then you set up Google Analytics and started checking your reports, getting great information about your customers, how they were using your site and where they were coming from. You were able to use this information to improve your site. And your website traffic…

Picture this: finding the right photos for your marketing

1024 683 Breathe Marketing

In a recent post on choosing the right web designer, I mentioned that businesses are usually responsible for providing photos to designers during the website creation process. Having just completed a website redesign of my own site, I fully understand the time and effort it takes to find just the right images to represent who…

Should I buy an email list?

1024 1024 Breathe Marketing

A client recently asked me “Should I buy an email list?” They have a small email list of potential customers but want more as they expand their services.  You may be in a similar position, perhaps you’re a new company and don’t even have a customer base.  We all have to start somewhere. Email marketing…

Choosing a web designer

1024 1024 Breathe Marketing

If you’re thinking of updating your website – or building a brand new one – you may be feeling a bit overwhelmed. Do you do it yourself, using one of the DIY website tools like Wix or Weebly, or do you engage a website developer? There are many developers/designers out there to choose from. But…

Your data: is it time for some housekeeping?

500 333 Breathe Marketing

Your customer data is one of the most valuable assets your company has.  But from my experience of working with clients, data is often the biggest marketing headache they have too.   Being able to mail, email or phone people to announce a sale, share information or announce a new product is key to keeping…

Trends in web design, plus more Google changes coming

1024 537 Breathe Marketing

Website technology and design change fast. And as companies get a better sense of how people are interacting with websites (not to mention where and how they’re viewing them with mobile devices), designers are creating websites to match. Here are three of the latest and biggest trends in website design: Large photo, image and video…

Let’s get personal: Creating targeted email campaigns

500 500 Breathe Marketing

To be effective in marketing you must tailor your efforts to customers’ wants and needs as much as possible in order to build loyalty and increase the number of purchases from existing customers. For instance, let’s say a particular customer always orders pizza with anchovies – instead of, say, sausage or pepperoni.  Wouldn’t it be…

Attending a Networking Event? Don’t Leave Home Without These 4 Tips.

305 165 Breathe Marketing

In my final blog post of 2014, I wrote about the value of various kinds of networking groups, which can be extremely useful for making contacts in your industry, getting involved in the community and growing your business. If you’ve decided to join a networking group or attend a business event in 2015 – the…

How Do You Get More ‘Plugged In’?

1024 555 Breathe Marketing

I’m still staggered by the closeness of the Adelaide business networks – there seems to be about one degree of separation between people! It’s an extremely connected city, which is great for referrals and networking.  The phrase “It’s not what you know, but who you know,” has never been as important to me since setting…