Marketing Pearls of Wisdom

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SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO, search engine optimisation is all about creating websites so that search engines (namely Google) can…

Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common. As a marketing consultant, it’s obvious that I’m going to suggest companies outsource and I’m clearly not ‘unbiased’(!), but after…

one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer loyalty and better ROI. Fortunately, through CRM, email and other marketing software tools, it’s never…

2016 Marketing Trends

Marketing Trends for 2016: A Quick Forecast

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Putting together your business and marketing plans for 2016? Hope so! Here are four major trends in marketing to keep in mind for the coming year when making your plans: 1. Marketing automation With the ability to reach and connect with customers through more marketing channels than ever before, businesses are looking for additional ways…

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Sounds the Same: Homophones and Copywriting Mistakes

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I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing.  With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever before – and making more mistakes, as well. Perhaps not surprisingly, mistakes in business writing…

Blocking spam

Bot Battles: Getting Accurate Google Analytics Reports

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It was all so beautiful in the beginning. Your website went live. Then you set up Google Analytics and started checking your reports, getting great information about your customers, how they were using your site and where they were coming from. You were able to use this information to improve your site. And your website traffic…

Picture this: finding the right photos for your marketing

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In a recent post on choosing the right web designer, I mentioned that businesses are usually responsible for providing photos to designers during the website creation process. Having just completed a website redesign of my own site, I fully understand the time and effort it takes to find just the right images to represent who…

Should I buy an email list?

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A client recently asked me “Should I buy an email list?” They have a small email list of potential customers but want more as they expand their services.  You may be in a similar position, perhaps you’re a new company and don’t even have a customer base.  We all have to start somewhere. Email marketing…

Choosing a web designer

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If you’re thinking of updating your website – or building a brand new one – you may be feeling a bit overwhelmed. Do you do it yourself, using one of the DIY website tools like Wix or Weebly, or do you engage a website developer? There are many developers/designers out there to choose from. But…

Your data: is it time for some housekeeping?

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Your customer data is one of the most valuable assets your company has.  But from my experience of working with clients, data is often the biggest marketing headache they have too.   Being able to mail, email or phone people to announce a sale, share information or announce a new product is key to keeping…