Marketing Pearls of Wisdom

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Social media: Tools, Tips and B2Me

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When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report, notes that the number of Australian businesses with a social media presence has hit an…

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Marketing Calendar: Free Template Download

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In my work as a marketing consultant, I find that one of the biggest challenges my clients deal with is putting together a marketing plan for the year, determining who will do what and keeping everything on track.   To help my clients I often create a 12-month marketing calendar so we can plan things out.…

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What’s new with Google My Business and why does it matter?

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It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website and your business can’t be found in a Google search, you’re in trouble. In addition…

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How does the GDPR impact you?

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Disclaimer It’s unusual for me to start with a disclaimer, but on this subject I must. I am not a lawyer. I have compiled this information myself with the aim of providing my clients with the kind of practical, down-to-earth and tailored advice they have come to expect from me. If you need further clarity…

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How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I raise the topic. However, in my opinion, it’s vital for many businesses, especially if you…

Marketing trends - 2018

How marketing continues to keep us on our toes: Top trends for 2018

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I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change.  And I love technology (can’t help it, being married to an Early Adopter)!  So, it won’t surprise you to know that the marketing trends for 2018 all have a digital focus.  I’ve kept things pretty…

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This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building your online presence and positioning yourself as an expert in your field. Here are three…

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Being a better consultant

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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses ­– and I really care about what happens to them. Marketing is just one part of doing business, but it touches…

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How to get more online customer reviews

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When customers look for a new business, product or service, where do they go? Online. They do some research.  Part of that research involves reading reviews and nearly 90% of consumers trust them as much as personal recommendations. Google also loves online reviews and they help bump up your website in search results. This means…

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Facebook Live – What is it and how do you get the most out of it?

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If you’re on Facebook, you’ve probably already received a notice or two that a friend, cousin or brand you follow is hosting a ‘live’ event. What does this mean? Going ‘live’ on Facebook means that a person or group is broadcasting live video. The video can be of anything from an official announcement (like a…

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