Marketing Pearls of Wisdom

Bot

Why I won’t be replaced by a bot . . . yet

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I turn 50 this year, so I’ve been reflecting on a few things. I’ve spent over half of my life (in fact, my entire career) in marketing, which I’ve loved every minute of, but it’s incredible how technology has changed how we market nowadays, so I’ve certainly been kept on my toes. The internet and…

LinkedIn Lunatics

Have we turned into ‘LinkedIn Lunatics’?

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If there’s one social media platform that I encourage my business-to-business clients to get involved with above all others, it’s LinkedIn. But I’m wondering if LinkedIn has lost its way? The platform was originally launched in 2003 (nine months before Facebook), making it the oldest major social network still in use today. As of this…

The importance of storytelling in content marketing

The importance of storytelling in content marketing

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I recently attended a seminar where there were no visual aids, no group work and no notes – just a guy talking. But what felt like a five-minute talk actually lasted over one and a half hours. The presentation topic was definitely of interest to me. It was about bringing up teenagers (I have a…

The Comeback of the QR Code

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QR codes – or Quick Response codes – have been around for well over a decade, but the now-familiar black squares really took off  late last year as a method for COVID contact tracing. In 2020, thousands of small businesses across Australia rushed to set up and display the two-dimensional barcodes for customer check-in.  This caused…

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How to get the most out of Google Alerts

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Assuming that Google hangs around in Australia for a little while longer (!) (referencing the current battle over the news media bargaining code) – I wanted to talk about about a great little tool on Google that’s been around for ages but you might want to revisit.  As we noted in a previous post, Google…

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Chatbots and how your business can use them

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The use of chatbots was already on the rise at the beginning of 2020. And then COVID-19 happened. Chatbots, or online virtual assistants, have seen explosive growth as customer communication tools this year, especially as more people stayed home and looked for “safe” ways to get answers and communicate with businesses. But what exactly do…

Using LinkedIn Polls

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I’ve been playing around with some new functionality on LinkedIn and decided to test out their polling feature by running one of my own. I’m always keen to ‘nerd out’ on new tools (and who doesn’t love a bit of marketing data?), so I thought I’d try it out by asking my connections their thoughts on…

Commercial Karma

Commercial Karma: Beyond COVID-19

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I am a big believer in the idea that we reap what we sow. In fact, this is my main guiding principle when it comes to doing business: What goes around comes around. This mantra has seemed particularly true working in a small-ish city such as Adelaide, where there appears to be just one degree…

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Don’t forget the marketing basics

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Do you want to grow your business — and know marketing is essential — but have no idea where to start?  You’re not alone. I meet with business owners like you regularly, and everyone wants to know about the latest website design trends or Facebook algorithm or SEO hacks. But there’s something way more important…

The Rise of Voice Search & How it Affects Website Optimisation

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Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched voice search in 2012, but it’s really taken off in the past couple of years,…