Marketing Pearls of Wisdom

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Chatbots and how your business can use them

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The use of chatbots was already on the rise at the beginning of 2020. And then COVID-19 happened. Chatbots, or online virtual assistants, have seen explosive growth as customer communication tools this year, especially as more people stayed home and looked for “safe” ways to get answers and communicate with businesses. But what exactly do…

Using LinkedIn Polls

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I’ve been playing around with some new functionality on LinkedIn and decided to test out their polling feature by running one of my own. I’m always keen to ‘nerd out’ on new tools (and who doesn’t love a bit of marketing data?), so I thought I’d try it out by asking my connections their thoughts on…

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Commercial Karma: Beyond COVID-19

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I am a big believer in the idea that we reap what we sow. In fact, this is my main guiding principle when it comes to doing business: What goes around comes around. This mantra has seemed particularly true working in a small-ish city such as Adelaide, where there appears to be just one degree…

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Don’t forget the marketing basics

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Do you want to grow your business — and know marketing is essential — but have no idea where to start?  You’re not alone. I meet with business owners like you regularly, and everyone wants to know about the latest website design trends or Facebook algorithm or SEO hacks. But there’s something way more important…

The Rise of Voice Search & How it Affects Website Optimisation

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Think about your most recent online searches. Were you using your computer, did you ask your phone for help while you were driving or walking down the street, or did you use a smart-home voice control device? Google initially launched voice search in 2012, but it’s really taken off in the past couple of years,…

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Social media: Tools, Tips and B2Me

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When it comes to social media for businesses, with sixty-two per cent of Australians using social media sites every day, it’s no longer a question of ‘if’ but ‘how’ and ‘how much’. Not surprisingly, the 2018 Yellow Social Media Report, notes that the number of Australian businesses with a social media presence has hit an…

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Marketing Calendar: Free Template Download

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In my work as a marketing consultant, I find that one of the biggest challenges my clients deal with is putting together a marketing plan for the year, determining who will do what and keeping everything on track.   To help my clients I often create a 12-month marketing calendar so we can plan things out.…

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What’s new with Google My Business and why does it matter?

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It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website and your business can’t be found in a Google search, you’re in trouble. In addition…

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How does the GDPR impact you?

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Disclaimer It’s unusual for me to start with a disclaimer, but on this subject I must. I am not a lawyer. I have compiled this information myself with the aim of providing my clients with the kind of practical, down-to-earth and tailored advice they have come to expect from me. If you need further clarity…

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How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I raise the topic. However, in my opinion, it’s vital for many businesses, especially if you…

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