Marketing Pearls of Wisdom

GDPR lock

How does the GDPR impact you?

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Disclaimer It’s unusual for me to start with a disclaimer, but on this subject I must. I am not a lawyer. I have compiled this information myself with the aim of providing my clients with the kind of practical, down-to-earth and tailored advice they have come to expect from me. If you need further clarity…

Speech bubbles - testimonials

How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I raise the topic. However, in my opinion, it’s vital for many businesses, especially if you…

Marketing trends - 2018

How marketing continues to keep us on our toes: Top trends for 2018

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I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change.  And I love technology (can’t help it, being married to an Early Adopter)!  So, it won’t surprise you to know that the marketing trends for 2018 all have a digital focus.  I’ve kept things pretty…

Tablet used for content marketing

This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building your online presence and positioning yourself as an expert in your field. Here are three…

consulting word cloud

Being a better consultant

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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses ­– and I really care about what happens to them. Marketing is just one part of doing business, but it touches…

Google Reviews logo

How to get more online customer reviews

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When customers look for a new business, product or service, where do they go? Online. They do some research.  Part of that research involves reading reviews and nearly 90% of consumers trust them as much as personal recommendations. Google also loves online reviews and they help bump up your website in search results. This means…

Couple using Facebook Live on a phone

Facebook Live – What is it and how do you get the most out of it?

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If you’re on Facebook, you’ve probably already received a notice or two that a friend, cousin or brand you follow is hosting a ‘live’ event. What does this mean? Going ‘live’ on Facebook means that a person or group is broadcasting live video. The video can be of anything from an official announcement (like a…

marketing measurement

Measuring your marketing

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At the beginning of 2016, you created a marketing plan with ideas for all your campaigns, along with a budget showing what you would spend in each area so you could increase sales. Great! So now we’re nearing the end of 2016, how have things gone? Are your sales up over the same time last…

Sponsorship opportunities

How to Assess a Sponsorship Opportunity

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Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events. Sponsorships can be a great way to raise brand awareness and (potentially) increase sales, IF…

Infographic

Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or data. They’ve become increasingly popular in recent years, and with good reason: when used effectively,…