Posts By :

Anna Nixon-Smith

marketing measurement

Measuring your marketing

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At the beginning of 2016, you created a marketing plan with ideas for all your campaigns, along with a budget showing what you would spend in each area so you could increase sales. Great! So now we’re nearing the end…

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Sponsorship opportunities

How to Assess a Sponsorship Opportunity

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Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events.…

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Infographic

Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…

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video camera illustration

What’s with all these videos?

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Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…

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On-Site-SEO-Part-2

SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s…

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SEO graphic

SEO Best Practices – Part 1

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Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

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Why outsource marketing?

Why outsource your marketing?

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Just as companies now outsource services such as bookkeeping or IT security, many firms are considering outsourced marketing. Hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are also becoming more common. As a marketing consultant, it’s…

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one-to-one marketing

One-to-One Marketing: Tips & Tools

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In last year’s post on targeted email campaigns, we talked about the rise in personalised marketing for businesses. That trend is only going to continue in 2016. Why? One-to-one marketing (or 1:1 marketing) has been shown to foster greater customer…

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2016 Marketing Trends

Marketing Trends for 2016: A Quick Forecast

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Putting together your business and marketing plans for 2016? Hope so! Here are four major trends in marketing to keep in mind for the coming year when making your plans: 1. Marketing automation With the ability to reach and connect…

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homophone image

Sounds the Same: Homophones and Copywriting Mistakes

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I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing.  With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever…

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